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Cyril Secourgeon

UX Consultant based in Sydney

‘To Love’ network

CLIENT: BAUER MEDIA
ACHIEVEMENT: UX DESIGN OF 4 Responsive Websites

CHALLENGE

Bauer-Media is one of the leaders in the Australian magazine market. I came on board as the company started to shift its focus from print to digital. The strategy was to create a new network of sites. This transition was a huge step forward and a significant change in the history of Bauer, where digital has never been a priority. It wasn’t about catching up to the competition but about creating a first-class network experience that would generate significant revenues to secure a sustainable future.

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Commercial Real Estate Website

CLIENT: Fairfax Media
Achievement: UX DESIGN OF A responsive Website

 

Note: this Website was nominated as a finalist for the 2015 AIMIA awards in the category “Best online Website or service – Entertainment and Media”. 

 

CHALLENGE

‘Commercial Real Estate’ (CRE) has long been successful in its printed form but has struggled to become a reference point online. When I joined the team, Fairfax Media was about to sign new commercial agreements with the 4 major international commercial agencies. This deal would secure a sustainable stream of revenue for the next few years and give CRE the opportunity to compete seriously with ‘Real Commercial’, the leading real estate website. Given the importance of what was at stake, this project wasn’t a simple redesign. It was about completely rethinking the product experience to make it the best in the Australian market.

 

 

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Sydney Morning Herald mobile site

CLIENT: Fairfax Media
Achievement: UX REdesign of a mobile site

 

CHALLENGE

The Sydney Morning Herald is one of the leaders in the Australian online news and information market. The mobile audience is constantly increasing with a growth of 24% year on year in 2013. The challenge of this redesign was to increase relevance and utility as well as maintain a competitive edge on user experience.

 

USER JOURNEY

 

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Sydney Morning Herald subscription

CLIENT: Fairfax Media
Achievement: Web subscription for Desktop, Tablet and Mobile

 

CHALLENGE

With the audience shifting from Print to Digital, Fairfax Media was confronted with a progressive loss of revenue. They decided to introduce digital subscriptions across all devices in order to secure a sustainable future. Considering the business importance of this project, I needed to ensure a user experience as fast and straightforward as possible, in order to maximise the conversation rate.

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LegalPad applications

CLIENT: LexisNexis (LEGAL)
Achievement: UX design of an iPad app and a Windows software

 

CHALLENGE

A looseleaf is a type of publication commonly used in legal research. Each looseleaf is specific to an area of law. Solicitors carry them everywhere (office, clients, court, etc.) and customise them with sticky notes and annotations. They’ve been using these publications forever. The main challenge for me was to design a digital Looseleaf reader that would be better than the hardcopy, fast, user-friendly and convenient.

 

LegalPad

 
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