Cyril Secourgeon

November 15, 2014

Commercial Real Estate Website

CLIENT: Fairfax Media
Achievement: UX DESIGN OF A responsive Website

Note: this Website was nominated as a finalist for the 2015 AIMIA awards in the category “Best online Website or service – Entertainment and Media”.

CHALLENGE

‘Commercial Real Estate’ (CRE) has long been successful in its printed form but has struggled to become a reference point online. When I joined the team, Fairfax Media was about to sign new commercial agreements with the 4 major international commercial agencies. This deal would secure a sustainable stream of revenue for the next few years and give CRE the opportunity to compete seriously with ‘Real Commercial’, the leading real estate website. Given the importance of what was at stake, this project wasn’t a simple redesign. It was about completely rethinking the product experience to make it the best in the Australian market.

“Cyril is one of the best in the industry and I wouldn’t hesitate to recommend him”

Vijay Balachandran
Head of User Experience
(Linkedin recommendation)

January 1, 2014

Sydney Morning Herald mobile site

CLIENT: Fairfax Media
Achievement: UX REdesign of a mobile site

CHALLENGE

The Sydney Morning Herald is one of the leaders in the Australian online news and information market. The mobile audience is constantly increasing with a growth of 24% year on year in 2013. The challenge of this redesign was to increase relevance and utility as well as maintain a competitive edge on user experience.

June 1, 2013

Sydney Morning Herald subscription

CLIENT: Fairfax Media
Achievement: Web subscription for Desktop, Tablet and Mobile

CHALLENGE

With the audience shifting from Print to Digital, Fairfax Media was confronted with a progressive loss of revenue. They decided to introduce digital subscriptions across all devices in order to secure a sustainable future. Considering the business importance of this project, I needed to ensure a user experience as fast and straightforward as possible, in order to maximise the conversation rate.

“Cyril pours not only his knowledge & experience but his passion for superior UX into every project he is a part of.”

Paul Napper
Lead Product Manager
(Linkedin recommendation)

February 1, 2011

LegalPad applications

CLIENT: LexisNexis (LEGAL)
Achievement: UX design of an iPad app and a Windows software

CHALLENGE

A looseleaf is a type of publication commonly used in legal research. Each looseleaf is specific to an area of law. Solicitors carry them everywhere (office, clients, court, etc.) and customise them with sticky notes and annotations. They’ve been using these publications forever. The main challenge for me was to design a digital Looseleaf reader that would be better than the hardcopy, fast, user-friendly and convenient.

Author / Cyril Secourgeon

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