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Cyril Secourgeon

Human Centred Design Leader

Tag / Media

Sydney Morning Herald mobile site

CLIENT: Fairfax Media
Achievement: UX REdesign of a mobile site

 

CHALLENGE

The Sydney Morning Herald is one of the leaders in the Australian online news and information market. The mobile audience is constantly increasing with a growth of 24% year on year in 2013. The challenge of this redesign was to increase relevance and utility as well as maintain a competitive edge on user experience.

 

USER JOURNEY

 

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Sydney Morning Herald subscription

CLIENT: Fairfax Media
Achievement: Web subscription for Desktop, Tablet and Mobile

 

CHALLENGE

With the audience shifting from Print to Digital, Fairfax Media was confronted with a progressive loss of revenue. They decided to introduce digital subscriptions across all devices in order to secure a sustainable future. Considering the business importance of this project, I needed to ensure a user experience as fast and straightforward as possible, in order to maximise the conversation rate.

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