CLIENT: Fairfax Media
Achievement: UX DESIGN OF A responsive Website
Note: this Website was nominated as a finalist for the 2015 AIMIA awards in the category “Best online Website or service – Entertainment and Media”.
‘Commercial Real Estate’ (CRE) has long been successful in its printed form but has struggled to become a reference point online. When I joined the team, Fairfax Media was about to sign new commercial agreements with the 4 major international commercial agencies. This deal would secure a sustainable stream of revenue for the next few years and give CRE the opportunity to compete seriously with ‘Real Commercial’, the leading real estate website. Given the importance of what was at stake, this project wasn’t a simple redesign. It was about completely rethinking the product experience to make it the best in the Australian market.