CLIENT: Fairfax Media
Achievement: Web subscription for Desktop, Tablet and Mobile

 

CHALLENGE

With the audience shifting from Print to Digital, Fairfax Media was confronted with a progressive loss of revenue. They decided to introduce digital subscriptions across all devices in order to secure a sustainable future. Considering the business importance of this project, I needed to ensure a user experience as fast and straightforward as possible, in order to maximise the conversation rate.

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